Will Fanguy

Sr. Content Designer & UX Writer

<aside> <img src="/icons/glasses_blue.svg" alt="/icons/glasses_blue.svg" width="40px" /> [email protected] (503) 330-3783 **LinkedIn Portfolio**

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✒️ About Me

I’m all about words. Whether it’s writing press releases, lesson plans, blog posts, or in-product copy and content, the through line in my professional experience has been a passion for using words to educate and enable people.

I’ve designed content for AI-driven products, design systems, SaaS offerings, curriculum for all ages and experience levels, and businesses large and small. I’ve been called “remarkably helpful,” “astonishingly optimistic,” and “a valuable part of any team that cares about doing words the right way.” I have strongly held opinions about the Oxford comma (for it), snakes (very against them), and stationery (there’s not enough space here).

I’m currently looking for my new team and my next opportunity. Let’s talk about how I can help you & your users.

<aside> 💪 Skills & Talents

Simplifying the complex into more relatable parts
Leading through encouragement and understanding
Creating systems and guidelines to maximize return on investment
Experience leading and working with design thinking and Agile </aside>

<aside> 🛠️ Tools & Expertise

UX Writing & Content Strategy: Microcopy, user flows, content guidelines, style guide development
User Research & Testing: A/B testing, usability testing, data-driven decision-making
Collaboration Tools: Figma, FigJam, Miro, WordPress, Supernova, Agile methodologies
Accessibility & Localization: WCAG compliance, internationalization
SEO & CRO: Optimization strategies to improve search visibility and conversion rates </aside>

<aside> ⚡ Ambitions

Work on things I love with people I respect.
Eliminate instances of unnecessary verbosity.
Make a positive impact daily
Save the world, one grammatically correct sentence at a time. </aside>

👨🏼‍💻 Experience

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> g2o, LLC

Senior Content Designer

May 2023 - present

Modernized Currency, M&T Bank’s internal design system, by updating and improving documentation for components, patterns, and pages
- Researched, drafted, and tested UX documentation in Figma and Supernova to enhance adoption, understanding, accessibility, and advocacy across design and development teams
- Analyzed interaction data and research findings to refine UX documentation, resulting in improved adoption and usability metrics
- Advocated for inclusive, accessible content decisions in line with WCAG guidelines, ensuring content was user-centric and globally applicable
- Collaborated with UX/UI designers, product managers, and developers to align content with user needs and system goals
- Utilized data from cross-functional teams to evolve content strategies that boosted product adoption and streamlined system navigation
Developed and refined UX copy across digital platforms, including design systems and user interfaces, enhancing product clarity and usability.
Collaborated with designers to provide microcopy to support design concepts and with developers to implement those concepts </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> IBM

UX Content Designer, Watson Assistant

Jan 2021 - May 2023

Curriculum Designer, Design Program Office

Jan 2019 - Jan 2021

Developed content strategy for AI-driven enterprise solutions that resulted in significant user engagement improvements by ensuring clarity, accessibility, and alignment with user needs
Designed and optimized conversational UX for AI-driven products as the only dedicated in-product content designer for multiple AI-driven products including Watson Assistant, crafting chatbot interactions that improved engagement and task completion rates
Led UX writing and content strategy sessions with product managers, engineers, and designers to define in-product content systems, ensuring clarity, consistency, and alignment with user needs
Collaborated with product and design teams to build user experiences by refining information architecture and UX copy to improve usability and increase CTA engagement
Conducted user research and experimentation to refine content effectiveness, resulting in a more engaging user journey
Developed systems and strategies so that other designers could confidently write in-product content that was in line with the voice, tone, and values of the product
Utilized qualitative and quantitative user research data to make informed content design decisions </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> InVision

Content Strategist

Sept 2017 - Dec 2018

Restructured information architecture and UX copy via WordPress to enhance usability and increase CTA engagement across key product pages
Created UX writing guidelines and content strategy frameworks to drive consistency across InVision’s design tools and resources
Partnered with product and design teams to develop user-friendly workflows, improving customer retention and reducing support requests
Collaborated with project stakeholders & team members to develop creative content & unique solutions for marketing & sales initiatives </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> Piktochart

Content Strategist

Jan 2016 - Jan 2017

Optimized onboarding flows and in-product messaging, reducing user friction and increasing new user conversion rates
Tracked content performance metrics to iterate on UX copy and improve engagement with key features
Designed and executed content experiments focused on increasing retention and streamlining the user journey </aside>

🎓 Education

<aside> <img src="/icons/school_gray.svg" alt="/icons/school_gray.svg" width="40px" /> David Lipscomb University - Nashville, TN

Fall 2010 - Spring 2012

College of Education
- Master’s of Education: Teaching, Leading and Learning </aside>