Will Fanguy

Content Designer & UX Writer

<aside> <img src="/icons/glasses_blue.svg" alt="/icons/glasses_blue.svg" width="40px" /> [email protected] (503) 330-3783 **LinkedIn Portfolio**

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✒️ About Me

I’m all about words. Whether it’s writing press releases, lesson plans, blog posts, or in-product copy and content, the through line in my professional experience has been a passion for using words to educate and enable people.

I’ve designed content for AI-driven products, SaaS offerings, curriculum for all ages and experience levels, and businesses large and small. I’ve been called “remarkably helpful,” “astonishingly optimistic,” and “a valuable part of any team that cares about doing words the right way.” I have strongly held opinions about the Oxford comma (for it), snakes (very against them), and stationery (there’s not enough space here).

I’m currently looking for my new team and my next opportunity. Let’s talk about how I can help you & your users.

<aside> 💪 Skills & Talents

• Simplifying the complex into more relatable parts
• Leading through encouragement and understanding
• Creating systems and guidelines to maximize return on investment
• Experience leading and working with design thinking and Agile </aside>

<aside> ⚡ Ambitions

• Work on things I love with people I respect.
• Eliminate instances of unnecessary verbosity.
• Make a positive impact daily
• Save the world, one grammatically correct sentence at a time. </aside>

👨🏼‍💻 Experience

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> g2o, LLC

Senior Content Designer

May 2023 - present

• Helps clients diagnose and solve content problems and define content experiences to support user needs and business goals
• Reviews and synthesize user research to determine how content can meet user needs
• Participates in workshops and interviews to gather information to inform content strategy
• Develops content strategies and writing style guides that compliment website and application design
• Develops information architecture documents and site maps that give users clear and intuitive paths to content
• Collaborates with designers to provide microcopy to support design concepts and with developers to implement those concepts
• Helps us write and edit proposals for more work </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> IBM

Content Designer, Watson Assistant

Jan 2021 - May 2023

Curriculum Designer, Design Program Office

Jan 2019 - Jan 2021

• Collaborated with product management and engineering as the only dedicated in-product content designer for multiple AI-driven products including Watson Assistant
• Developed systems and strategies so that other designers could confidently write in-product content that was in line with the voice, tone, and values of the product
• Utilized qualitative and quantitative user research data to make informed content design decisions
• Organized, curated, and edited content for our Enterprise Design Thinking education products
• Authored curriculum for both new and experienced designers as part of the design education team
• Worked with a cross-disciplinary team to create a new product offering that helps enterprises adopt design thinking at scale </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> InVision

Content Strategist

Sept 2017 - Dec 2018

• Worked with UX and visual designers to restructure information architecture & page flow in an effort to increase time on page + CTA clicks and conversions
• Collaborated with project stakeholders & team members to develop creative content & unique solutions for marketing & sales initiatives
• Drove an increase in site visits by identifying topics & subject matter relevant to our target audience
• Provided editing insight alongside crafting compelling, audience-specific copy and content for a wide range of mediums </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> Piktochart

Content Strategist

Jan 2016 - Jan 2017

• Created and curated content to guide and inspire people interested in visual storytelling and infographics
• Managed the content and content marketing strategies
• Conducted email outreach and content experiments to improve product signup conversions
• Tracked metrics for experiments aimed at reducing user friction and increasing new user conversion </aside>

🎓 Education

<aside> <img src="/icons/school_gray.svg" alt="/icons/school_gray.svg" width="40px" /> David Lipscomb University - Nashville, TN

Fall 2010 - Spring 2012

• College of Education
  • Master’s of Education: Teaching, Leading and Learning </aside>

<aside> <img src="/icons/school_gray.svg" alt="/icons/school_gray.svg" width="40px" /> Middle Tennessee State University - Murfreesboro, TN

Fall 2003 - Fall 2006

• College of Mass Communication, School of Journalism
  • Bachelor of Science: Mass Communication
    • Focus in Public Relations, Minors in Business and Sociology </aside>