Will Fanguy

Sr. Content Designer & UX Writer

<aside> <img src="/icons/glasses_blue.svg" alt="/icons/glasses_blue.svg" width="40px" /> [email protected] (503) 330-3783 **LinkedIn Portfolio**

</aside>

✒️ About Me

I'm all about words. From press releases to in-product copy, I use language to educate and enable people. I've designed content for AI products, design systems, SaaS platforms, and curriculum for all experience levels. I've been called "remarkably helpful," "astonishingly optimistic," and "a valuable part of any team that cares about doing words the right way." I have strong opinions about the Oxford comma (for it), snakes (against them), and stationery (there’s not enough space here).

I’m currently looking for my new team and my next opportunity. Let’s talk about how I can help you & your users.

<aside> 🛠️ Tools & Expertise

• AI, Design Systems, & Content Strategy: AI content design, Conversational UX, Content strategy frameworks, Microcopy, Content guidelines, Style guide development, Voice and tone guidelines, Technical writing
• Technical Skills: Design Thinking methodologies, Design system documentation, Information architecture
• Research & Testing: User research, A/B testing, Usability testing, Data-driven decision-making
• Tools: Figma, Miro, Supernova, Adobe Creative Suite, WordPress, Agile/Scrum
• Standards: WCAG accessibility, Internationalization, SEO/CRO optimization </aside>

<aside> 💪 Skills & Talents

• Simplifying the complex into more relatable parts
• Leading through encouragement and understanding
• Creating systems and guidelines to maximize return on investment
• Experience leading and working with design thinking and Agile </aside>

<aside> ⚡ Ambitions

• Work on things I love with people I respect.
• Eliminate instances of unnecessary verbosity.
• Make a positive impact daily.
• Save the world, one grammatically correct sentence at a time. </aside>

👨🏼‍💻 Experience

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> g2o, LLC

Senior Content Designer

May 2023 - June 2025

• Modernized Currency, M&T Bank’s internal design system, by updating and improving documentation for components, patterns, and pages
  • Researched, drafted, and tested UX documentation in Figma and Supernova to enhance adoption, understanding, accessibility, and advocacy across design and development teams
  • Analyzed interaction data and research findings to refine UX documentation, resulting in improved adoption and usability metrics
  • Advocated for inclusive, accessible content decisions in line with WCAG guidelines, ensuring content was user-centric and globally applicable
  • Collaborated with UX/UI designers, product managers, and developers to align content with user needs and system goals
  • Utilized data from cross-functional teams to evolve content strategies that boosted product adoption and streamlined system navigation
• Led comprehensive UX research for M/I Homes Community Pages optimization, managing 20 user interviews across six distinct segments to identify lead generation opportunities
  • Developed a breakthrough behavioral model that transformed client understanding of the customer journey from linear sales funnel to cyclical research and decision-making phases
  • Identified three core user needs that reshaped content strategy and provided actionable implementation recommendations
  • Synthesized 5,600+ data points across 640 person-hours of research to deliver strategic insights that directly addressed business objectives
  • Pioneered AI-enhanced research methodologies to improve efficiency in large-scale content analysis while maintaining research quality and human insight
• Developed and refined UX copy across digital platforms, including design systems and user interfaces, enhancing product clarity and usability.
• Collaborated with designers to provide microcopy to support design concepts and with developers to implement those concepts </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> IBM

UX Content Designer, Watson Assistant

Jan 2021 - May 2023

Curriculum Designer, Design Program Office

Jan 2019 - Jan 2021

• Developed content strategy for AI-driven enterprise solutions that resulted in significant user engagement improvements by ensuring clarity, accessibility, and alignment with user needs
• Designed and optimized conversational UX for AI-driven products as the only dedicated in-product content designer for multiple AI-driven products including Watson Assistant, crafting chatbot interactions that improved engagement and task completion rates
• Led UX writing and content strategy sessions with product managers, engineers, and designers to define in-product content systems, ensuring clarity, consistency, and alignment with user needs
• Collaborated with product and design teams to build user experiences by refining information architecture and UX copy to improve usability and increase CTA engagement
• Conducted user research and experimentation to refine content effectiveness, resulting in a more engaging user journey
• Developed systems and strategies so that other designers could confidently write in-product content that was in line with the voice, tone, and values of the product
• Utilized qualitative and quantitative user research data to make informed content design decisions </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> InVision

Content Strategist

Sept 2017 - Dec 2018

• Restructured information architecture and UX copy via WordPress to enhance usability and increase CTA engagement across key product pages
• Created UX writing guidelines and content strategy frameworks to drive consistency across InVision’s design tools and resources
• Partnered with product and design teams to develop user-friendly workflows, improving customer retention and reducing support requests
• Collaborated with project stakeholders & team members to develop creative content & unique solutions for marketing & sales initiatives </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> Piktochart

Content Strategist

Jan 2016 - Jan 2017

• Optimized onboarding flows and in-product messaging, reducing user friction and increasing new user conversion rates
• Tracked content performance metrics to iterate on UX copy and improve engagement with key features
• Designed and executed content experiments focused on increasing retention and streamlining the user journey </aside>

🎓 Education

<aside> <img src="/icons/school_gray.svg" alt="/icons/school_gray.svg" width="40px" /> David Lipscomb University - Nashville, TN

Fall 2010 - Spring 2012

• College of Education
  • Master’s of Education: Teaching, Leading and Learning </aside>

<aside> <img src="/icons/school_gray.svg" alt="/icons/school_gray.svg" width="40px" /> Middle Tennessee State University - Murfreesboro, TN

Fall 2003 - Fall 2006

• College of Mass Communication, School of Journalism
  • Bachelor of Science: Mass Communication
    • Focus in Public Relations, Minors in Business and Sociology </aside>